The sixth Conference has been structured around four main topics:
Digital Innovation and Trends. National and international experts will be speaking from different perspective about global digital trends, innovation and the digital disruption, the digital future, the new media role in programmatic transformation and digital and communication strategies.
The New Journalism. An essential part of conference will be looking at where journalism is heading: main digital journalism international trends, the new writing strategies, innovation in content and news consuming trends on the Internet and its possible applications for local media.
Relation with the Audience. Digital media audiences will also be analyzed: what are audiences looking for? How do editors manage to keep readers satisfied and to attract new young readers or new niche audiences?
The Evolution of Journalism from an Academic Perspective. Universities will also be attending the conference. On the one hand, they will be presenting studies on digital audiences’ behavior based on real observation data. On the other hand, taking into account the existence of the Catalan communication space, academics will provide their vision about how Journalism Schools see the future of local media.
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