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Program and conferences' documentation |
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Press here, if you want to download the program (pdf)
Wednesday 19th October 2008 / First day
16.00h | ACCREDITATION AND RECEPTION OF ATENDES
16.30h | Visit exhibition
16.45h | CONFERENCE : The reader, the media's protagonist. Interaction, participation and digital identity. Gumersindo Lafuente
17.30h | OPENING
• Welcoming speech of the President of the ACPG. Sr. Josep Ritort.
• Words from the Mayor of Barcelona. Sr. Jordi Hereu.
• Words from a representative of Culture and Communication. Sr. Joan Manuel Tresserras
18.30h | OPENING CONFERENCE: Creativity as a competitive advantage. Lluís Bassat
19.30h | INAUGURAL COCKTAIL
20.30h | Visit exhibition, end of day
Thursday 20th October 2008 / Second day
09.00h | Accreditation
09.30h | CONFERENCE : 2008, year of proximity planning. José Gabriel Estrada
10.00h | CONFERENCE : Trends in free and online advertising: successful cases. Pablo Alzugaray
11.00 | Coffee break
11.30h | FREE PRESS ASSOCIATIONS: Mikael Nestius (Swedish Newspaper Publishers’ Associations), Tore Bollingmo (Norwegian Press Association) and Josep Ritort (Catalan Associaction of the Free Press)
12.30h | The informative model of the Free Press. Open debate with de participation of journalists. Moderate : Marta Corcoy (UAB) and Enric Sierra (LaVanguardia.es)
13.15h | Innovate through design. Mauricio Gutierrez
14.00h | LUNCH
16.00h | CONFERENCE: How to improve my sales? From the commercial to the consultant. Germán Ramon-Cortés
17.00h | CONFERENCE: European models of the free press:
• The De Pers case, opting for analysis and opinion. Ben Rogmans
• The Stockholm City case, between a newspaper and a magazine. Mikael Nestius
• The Danish case, a good time for the specialised free press. Morten Nielsen
18.15h | Coffee break
18.45h | CONFERENCE: The challenge of integrating multiple media channels in a news organization. Bengt Engwall
19.30h | CONFERENCE: What are Young readers looking for? Open debate with university students about the future of the free press. Moderate : Xavier Ginesta (UAB), Dr. Gómez Méndez (University of Sevilla), Anna Erra (Municipality of Vic)
Click here if yoy want to download conferences' documentation:
- Bonn University
- Kalmar University
- Sevilla University
- Universitat Autònoma de Barcelona
- Universitat Ramon Llull
- Vic High School
20.30h | VISIT EXHIBITION
21.30h | GALA DINNER
Friday 21st October 2008 / Third day
09.00h | Accreditation : Delivery of credentials and documentation
09.30h | CONFERENCE: How do we react? How to introduce new strategies. Alberto Fernández
10.30h | CONFERENCE: Launch ADN Colombia. Andrea Pulido
11.00h | Coffee break
11.30h | THE FUTURE OF THE BIG NEWSPAPERS. Round table with the participation of Xavier Gual (Metro), Toni Ayala (20 Minutos), Andrea Pulido (ADN Colombia) and Saida Antràs Olivella (Gente)
12.30h | PUBLIC MEDIAS vs PRIVATE MEDIAS. Open debate with the participation of Pere Prat (Federation of Municipalities of Catalonia), Salvador Esteve (Catalan Association of Municipalities), Enric Frigola (School of Journalists of Catalonia), Ramon Grau (The editor of the Tot Sant Cugat)
13.15h | My favorite free press. Piet Bakker (Hogeschool Utrecht)
14.00h | Closing and conclusions
• Words of the State Secretary of Universities. Sr. Màrius Rubiralta
• Summary and conclusions of Ritort Joseph, president of the ACPG
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